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BRAND SAFETY IN DIGITAL MARKETING

Every business that goes out to market itself does not want their brand to be misconstrued or ass

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Basics of an Effective #Hashtag

If you ever wrote anything that required  you to input  the British pounds sign recentl

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COMMON MYTHS AROUND INFLUENCER MARKETING

Influencer marketing is rapidly growing and most marketers are embracing it. However there are st

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OMNI-CHANNEL VERSUS MULTI-CHANNEL MARKETING

Every business needs to market itself from time to time. Large corporates have marketing programs

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MONETIZING CONTENT ON YOUTBE $HORTS

For a better part of this week the trending news is that of YouTube setting aside $100 million fu

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SOIAL MEDIA FOR BUSINESS

Let’s start with one simple fact: your business needs a social media presence.

It

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THE WEEK THAT WAS..

RONALDO AND POGBA EURO BRANDING SAGAS

What a week it has been at the E