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MONETIZING CONTENT ON YOUTBE $HORTS

For a better part of this week the trending news is that of YouTube setting aside $100 million fund that will pay the most popular creators on Shorts. This comes as a no surprise given that the competition is a couple steps ahead with the audience numbers and the not very clear compensation plan on Shorts.

A statement from their blog read “The Shorts Fund is just the first step in our journey to build a long-term monetization model for Shorts on YouTube,” It’s not clear on the exact timing of the fund launch but indication is that it  should be completed in the next few months.

Whats Shorts?

The rise of short sharable content is on the rise particularly among the younger generation. Part of the appeal of short-form video, particularly with younger audiences, is that it’s immediately satisfying to the viewer and they can go right into the next video to quickly get another satisfying moment.

 YouTube Shorts is YouTube’s take in this space and a knock on the doors of popular platforms like TikTok and Instagram Reels.

Where are my Shorts?

Shorts are found on the Youtube mobile App. As you scroll down the app you will see vertical videos in the “short shelf”. The fact that they are integrated with other videos may confuse a few people but once you get the idea they are pretty easy to spot.

Once you get into the short shelf, the experience is completely different from stories. The feed is immersive and engaging and you swipe through content similarly to TikTok. You’ll see random shorts that YouTube thinks you might be interested in based on your search and watch history on the platform.

On the engagement panel you have the option to like or dislike a video. It also shows the number of comments and includes the option to share. Clicking on “more” opens up description of the video.

How do you make Money?

Normally creators make money from video views on YouTube. With Shorts its not as straight forward.

Every uploaded video gets a unique ID. With that video ID, you can get views on all of the different traffic sources.One of the other options is the short shelf.If the video gets picked up on the short shelf, you’re not going to get the monetization option to make a ton of money on it. 

For businesses the strategy right now is to get on to get exposures and gain followers through subscriptions so that they can see your content outside of the short shelf. It is for this reason that YouTube has set up the fund to compensate creators to keep them motivated to produce more content.

The opportunities for content creators keep expanding and we will be keeping tabs on this one to see how creators in Kenya will be taking up to the platform. Already there hundreds of thousands posting content on Youtube but very few at this point are utilizing Shorts.