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Let’s start with one simple fact: your business needs a social media presence.

It doesn’t matter if you run a small local shop or a big national company. Social media is an essential piece of your business marketing strategy.

Social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales. With more than three billion people around the world using social media every month, the users and engagement on major platforms just keep increasing.

Below are some of the reasons we believe you should keep your social media pages active. This list in itself is not exhaustive and there are more but the major benefits are worth noting down.

1. Get Attention and Build Awareness

If people don’t know about your business, they can’t become your customers. Social media boosts your visibility among potential customers, letting you reach a wide audience by using a large amount of time and effort. To add on creating accounts on the social networks is free so it doesn’t cost you anything.

More over the content you create may go viral and just like that you have brought all the attention to your brand/page or product.

2. Communicate Authority

You can use your channel to show expertise in your field or industry. Most customers tend to be savvy and are constantly looking for information before they decide to make a purchase.

The more content you produce relative to your industry the easier it is to convince your potential customers to make the purchase. It builds the trust in the quality of service or of the product they intend to purchase.

3. Show Authenticity

Many businesses tend hire agencies to manage their social media pages. Most of them take so much precaution when it comes to responding to comments or inquiries on their pages. While this is equally important to protect the brand image, some responses usually feel robotic and predetermined.

When engaging on social media don’t hold back your brand’s personality. Let it shine and be seen to connect to human emotions as frequently as possible. Find the voice and take a stand.

4. Grow Affordably

You don’t necessarily need the big bucks to grow on social media. You can organically grow your page without spending a dime. By constantly posting on your page and maintaining a blog can increase traffic and interest.

Should you decide to put some money for paid advertising, then it will not cost as much as the traditional media does. The budget to buy a single radio or TV spot during prime time is more than enough for a small business to run a whole month’s campaign on social media.

 6. Provide Support

Social media has become the new customer support line. Instead of people calling the help line, many are turning to social media to seek assistance. Businesses can build their reputation as being responsive and caring by giving feedback in the shortest time possible.

Don’t let questions on your page or tagged posts go by not responded to. Create a system for tracking customer comments, questions, and complaints on social media. Listen to criticism and make customers feel heard.

At Twiva, we will craft social media marketing strategies to suit your business need of the day. Talk to us and well help you tell your brand story differently.